Free Cancellation

A modular travel ad programmed to be personalized.

Client
Booking.com
Booking.com
Role
Concept Development
Script Writing
Live Action
2D Animation
Compositing
Color Grading
Sound Design
Sound
by SoundsRight

How to produce a modular commercial that can be personalized for every type of traveler?

Life happens while you're making plans. For spontaneous and indecisive travelers in the UK and Australia, we were asked to create a commercial to showcase Booking.com's convenient array of rooms with free cancellation.

Screen Shot 2018-08-15 at 14.07.01

Our approach.

We tweaked a few things to cater to the two different audience groups, but luckily the appeal of tiny labradors is the same across both countries. A cute script and animated interface elements demontrate how easy it is to adjust your booking whenever life get's in the way.

The result.

Within two weeks we delivered TV commercials for both the UK and the Australian market from scratch. Challenge accepted and delivered.

Screen Shot 2018-08-15 at 14.07.25
Screen Shot 2018-08-15 at 14.09.10
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