Our friends at Booking.com asked us to develop an animated identity for their Marketing Wire channel, a digital environment for sharing marketing related stories, ideas and knowledge.
After much exploration we narrowed down our approach - translate the typical challenges and traits of travel marketing into animation concepts. We visualized things like; kick-starting a business, changing directions and breaking barriers by borrowing the classic 'dot' from the Booking.com logo, and using it to create visuals metaphors. We used the 2D physics engine Newton to fire the dot into the sky, shoot it around the screen and smash it through blocks.
A simple, yet vibrant channel branding, which captures the essence of travel marketing. Smooth transitions, slick title sequences and stylish bumpers comprise an intuitive toolkit, enabling any Editor at Booking make their marketing content shine.
A "MOOY" gestureMOOY.flowers
Translating complexity into simplicityWordsOnline
Philips Design & HealthcarePhilips
The art of capturing the essenceKennedy van der Laan
Animation ShowreelTILT Amsterdam
The Big JigTILT Amsterdam
The future of IT consultancyGlasnost
Future-proof CookingChef Martin & The Marfo Food Group
The Affiliate Partner ProgramBooking.com
Pernod Ricard Bumper Ad CollectionPernod Ricard
The Glenlivet & FG Food LabsPernod Ricard