Trendstyle
Home decoration in motion
Client
Karwei
Agency
Isobar
Role
Concept Development
Art Direction
Design
2D Animation
Toolkit Development
Sound Design
Music
Music
by Fer Kitzen (main films)
How do we choreograph a commercial that's as informative as it is elegant?
Karwei’s asked us to showcase their beautiful homeware products, while simultaneously sharing interior design tips that anyone can apply.
Our approach
We chose to tell the story through four different types of customer to really exhibit the effect of a good quality interior on any home.
The result
Four beautifully choreographed commercials that gracefully blend 2D motion graphics with live action. Twelve DIY films showing fun and stylish decorations tips to try at home.
Do It Yourself - films.
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