Robinhood

Animating content for a company democratizing finance

Client
Robinhood
Booking.com
Agency
Ueno
Booking.com
Role
Art Direction
2D Animation
3D Animation
Character Rigging
Sound Design
Illustration
Patswerk
Mads Burcharth
Joanna Ławniczak
Maxime Bourgeois
Julian Burford

How did we get to animate content for those who steal from the rich and give to the poor?

Traditionally, massive Wall Street firms pay virtually nothing to trade stocks, while average Americans are charged up to $10 per trade. Robinhood is changing that, by leveraging technology to build tools which allow everyone to participate in our financial system. We quickly found out that Robinhood is a brand that pays a lot of attention to be a knowledge based business with a lot of available online content to learn from. So when Ueno invited us to create animated content for Robinhood, we were stoked to role up our sleeves.

Ueno_full width02

Our approach

We combined 2D and 3D animation techniques and decided our workflow based on the artwork made by several talented illustrators across the world. We decided to create seamlessly looping content, ideal for social and online use.

The result

A vivid series of loopable animations in isometric perspective, that injects that bit of personality into a financial brand making it refreshing and original.

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