It’s hard making ads that appeal to 100% of your audience, but it’s even harder making ads specific to every single consumer. That’s why when Booking asked us to do both, we used a modular approach and ‘Programmatic Advertising’ to build over 60 different personalized ads.
This wasn’t your average shoot or production, so we knew we had to work smart. By using existing data to create user profiles, we built a catalog of shots which we’d need to build the tailored ads.
A modular commercial, with over 60 variations. Based on a user's gender, language, and personal preference in things like food, shopping and culture, Booking are now able to recommend the ideal accommodation for trips to the 6 most popular destinations. In short, a customized inspiration service courtesy of Booking.com.
Translating complexity into simplicityWordsOnline
Philips Design & HealthcarePhilips
The art of capturing the essenceKennedy van der Laan
Animation ShowreelTILT Amsterdam
The Big JigTILT Amsterdam
The future of IT consultancyGlasnost
Future-proof CookingChef Martin & The Marfo Food Group
The Affiliate Partner ProgramBooking.com
Pernod Ricard Bumper Ad CollectionPernod Ricard
The Glenlivet & FG Food LabsPernod Ricard