The art of capturing the essence

Online channel branding for a Dutch law firm.

Client
Kennedy van der Laan
Agency
K.O.! Productions
Role
Concept Development
Art Direction
Live Action
Graphic Design
2D Animation
Toolkit Development
Sound and Music
Geert van Gaalen from Studio de Keuken

How to create an original identity for a corporate marketing platform?

Law firm Kennedy van der Laan wanted to boost their online presence by shifting focus to being incredibly active on social channels, with a strong focus on video content. Together with our friends of K.O.! Productions we accepted the challenge to develop and design a channel identity and toolkit that perfectly matches their brand image and philosophy.

Kennedy_van_der_Laan_TILT_AMSTERDAM_Still2

Our approach.

We spent several days documenting scripted and non-scripted work related situations at the brand new and beautiful office of Kennedy van der Laan in the heart of Amsterdam. With this vast database of cinematic shots we went back into the studio to create their new channel branding by bringing their visual identity in motion.

The result.

We made a set of templates to use for all their video output, from events to recruitment and news updates to internal presentations. We were aiming for a complimenting combination of music, motion design and footage that together represented the client and their slogan, ‘The art of capturing the essence’, via a simple line. All this to boost their online presence and create a thriving community.

Kennedy_van_der_Laan_TILT_AMSTERDAM_Still3
Kennedy_van_der_Laan_TILT_AMSTERDAM_Still4
Kennedy_van_der_Laan_TILT_AMSTERDAM_Still1
Kennedy_van_der_Laan_TILT_AMSTERDAM_Still5

© All rights reserved. Terms and Conditions.