The art of capturing the essence

Online channel branding for a Dutch law firm

Client

Kennedy van der Laan

Agency

K.O.! Productions

Role

Concept Development
Art Direction
Live Action
Graphic Design
2D Animation
Toolkit Development

Sound and Music

Geert van Gaalen from Studio de Keuken

How to create an original identity for a corporate marketing platform?

Law firm Kennedy van der Laan wanted to boost their online presence by shifting focus to being incredibly active on social channels, with a strong focus on video content. Together with our friends of K.O.! Productions we accepted the challenge to develop and design a channel identity and toolkit that perfectly matches their brand image and philosophy.

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Our approach

We spent several days documenting scripted and non-scripted work related situations at the brand new and beautiful office of Kennedy van der Laan in the heart of Amsterdam. With this vast database of cinematic shots we went back into the studio to create their new channel branding by bringing their visual identity in motion.

The result

We made a set of templates to use for all their video output, from events to recruitment and news updates to internal presentations. We were aiming for a complimenting combination of music, motion design and footage that together represented the client and their slogan, ‘The art of capturing the essence’, via a simple line. All this to boost their online presence and create a thriving community.