Step 1: Kick-off session
Before we start a project we like to get to know our client really well! Therefore we like to kick-off each project with a workshop session. We will bring snacks and ask you a bunch of thoughtfully prepared questions so that we learn all about how your company works.
During the session we will also show you how to write a killer explainer video script, why quality design matters, and what the principles are of great animation. We will inspire you with a variation of styles and examples, discuss the tone of voice and much more!
At the end of the workshop, we will not only have a great understanding of each other but also a good idea of the story, design and vibe of the animation. This makes the whole process for both sides smooth as butter and lots more fun!
Step 2: Script & storyboard
Now that we know each other a bit better, it is time to develop that killer script. Close collaboration is the key. After all, the client knows their company like no other and we focus on great storytelling that is simple, effective and animates in an engaging way. When we have a good script, we will start creating sketches and putting together a storyboard. We will start thinking as film makers: What do we hear and what do we see? What type of transition do we use? What camera angles do we use? Is this shot too long or too short? Is this shot clear enough?
Together, we will work towards a final storyboard, sign off and proceed to the next step.
Step 3: Style frames
We will have already chosen a rough design direction during the kick-off session and probably talked about it some more while creating the script & storyboard. Now it’s time to finalise the design. We do this by illustrating style frames. These are most likely the most important scenes from the storyboard illustrated as still frames with the intention to be final. This step is meant to finalise the characters, environments, colours and overall style.
After some tweaks and a sign off we continue!
Step 4: Voiceover & animatic
An animatic is a roughly animated storyboard. This gives a perfect sense of timing and works as a guide during the actual production phase. To create a good animatic it is best to have the final voice-over recorded and edited. You will notice that the film will already really come to life.
All good? Next step!
Step 5: Illustration & animation
Now it’s time to get the creative production factory running. We illustrate the rest of the scenes, drink way too much coffee and animate the film piece by piece. This is by far the most time-consuming step, and we literally animate until we drop. Slowly the film will become more vivid, detailed and colourful.
With some in-between feedback rounds we work towards a final animation. But there’s more.
Step 6: Music & sound effects
This step must never be underestimated. The ears are equally as important as the eyes! Sound effects make an animation so much more alive! And with good music you can not only set the right vibe, but also affect the emotions of your audiences. This is not the icing on the cake, but a fundamental step of the process. We are partnered with established and highly talented sound designers and composers who will deliver the audible gold that you're animation deserves.
Step 7: Deliver!
And that should be it! We render the final piece to an Uncompressed ProRes Quicktime (.mov) as your master file, and also a H264 (.mp4) that can be used anywhere online! We hope you will be happy with the hard work we have put into your animation and also with our services. Now it's time for you to shine with it!